Privacy and confidentiality are valuable to people especially when it comes to new media. Privacy is inevitable for users and companies who use new media or the internet. When companies have priacy policies and terms of use agreements written out for its users, it clearly states what the company can, can't, will, and won't do with your information and data collected. As many people can relate, more than half of the users that encounter these privacy policies tend to skim or skip them. This is a vital key because without reading them, most users do not understand that some of their information can be recorded and distributed to other companies.
Confidentiality is almost an agreement between two parties to acknowledge that a person's identity will not be revealed. Privacy and confidentiality are related to new media because users can be anonymous on the internet and share their opinion but most of the time, they have a public identity and input a great amount of information about themselves.
When Target was under great pressure after a security breach, they acted fast and spent about $1 million to expedite their advanced chip-credit cards to ensure their customers that they are working to improve privacy and security. Customers value things like this so it was very important for Target to act fast. In new media, with such advance technology that some of us cannot keep up with, there is always a worry that our information can be stolen or breached by hackers. Privacy is always a risk, for companies and customers alike. All in all, privacy and confidentiality are two of the most important aspects of new media and should be taken seriously.
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