New media fosters creativity in society in many ways such as providing new outlets for people to create, produce, share, and publish content on. Since the introduction of new social networking platforms and social media outlets, users can publicly express their thoughts and opinions in order to reach companies.
According to a NY Times article, "Twitter Serves Up Ideas From Its Followers" by Claire Cain Miller, companies are using Twitter as a tool to generate conversation with customers and getting to know them. As a result of utilizing Twitter, the companies were able to understand what needed to be changed or implemented in order to gain a better appeal. The articles goes in-depth about how the consumers are often the people who come up with new innovative ideas for future products and the companies are the ones observing how much appeal the ideas gather.
With the help of these new types of media and social networks, customers are able to provide feedback and interact with companies. The companies are then using the customer feedback to better their customer service and generate new ideas. In the end, it is beneficial to the customer and company.
Hi Yvonne, I totally agree with you on your blog. New media has dramatically increased our capability to be creative. Your comment on how customers are able to provide feedback and interact with companies with new media reminds me of the website that sell shirts created by the audience. I forget what the company was called, but anyone could design a shirt through a contest on the website; the winner's shirt would be manufactured and sold, while the designer would receive a reward. New companies like this encourages creativity through awards and benefits, and I feel that more companies would adopt the same principle.
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